Techmasters

For this job, we were tasked with coming up with the concept and design for a billboard for Tech Masters. Our goal was to make an effective billboard – one that people actually read and comprehended in 3 seconds. When we setup their proofs, we placed the artwork on a billboard, to give a better idea of how the finished product looks to the reader. Initially we gave them 2 concepts and then narrowed it down based on their preferences. Both concepts had a small amount of humor; if you smile, you’re more likely to connect.