The Heat Pump Store Needed Their Brand to Reach a Younger Demographic
and solidify their standing with existing customers. They realized the need to invest in a re-brand that would encompass these needs. They wanted to keep their logo but make it appeal to a broader base. Important emphasis for the re-branding: experts, reliable, green technology and product, a Northwest (local) company and presence, customer service driven.
A More Youthful Approach
In reviewing the history of their marketing, we were too heavily focused on the older generations and not on the millenials looking to buy their first home – a demographic interested in the technology, DIY and financing options.
High Tech, Energy Efficient, and Fun
Looking to expand their product line to appeal to the a broader base of the HVAC market and more closely align with the push for more electric system, THPS asked us to develop this product segment logo – one major requirement – it had to be fun and distinctive!
Branding is a disciplined process used to build awareness and extend customer loyalty.
And It Should Be. . .
Importance of Brand Identity
Brand building can begin with a well-designed and developed brand identity. It embodies and advances a company’s brand by supporting desired perceptions and consolidating your full brand in the marketplace. Every day we focus on how to elevate your brand identity to the next level.
We are committed to making your company successful in the marketplace with high-end, effective design that represents you to the highest possible standards. Whether we are creating a logo, web site or the wide variety of other projects we design, we are results driven.